Understand your customers. Understand your business.
Let advanced scientific methodology do the customer segmentation work for you, and be the one who drives the improvements your customers and business need.
"Finally, a tool that turns customer feedback into a clear action plan."
Who Are Your True Advocates?
NPS* scores are excellent for measuring customer enthusiasm, but we can take the analysis to the next level by combining it with CSAT data to identify your true brand champions.
Which Customers Are Flight Risks?
High satisfaction scores mask customers who are already looking at competitors. Don't be blindsided by unexpected churn.
Where Should You Invest?
With limited resources and countless customer segments, you need clear prioritisation. Make data-driven decisions and ensure you meet your targets.
Can You Trust Your Analytics?
Your data needs to be safe, and your customers' data needs to be even safer. No room for hackers or leaks from servers on the other side of the world.
Customer Intelligence That Makes Sense
segmentor.app gives you clarity in 3 simple clicks—no complex setup, no data sharing, just instant insights.
Upload Your Data
Upload your customer data from your spreadsheet exports. Simple, secure, and takes 30 seconds.
See Your Segments
Instantly visualise your customers across four strategic quadrants: Loyalists, Mercenaries, Hostages, and Defectors.
Take Action
Get specific, actionable recommendations for each segment. Know exactly where to invest your time and budget.
Why Customer-Obsessed Businesses Choose segmentor.app
Beyond Single Metrics
NPS* and CSAT are excellent tools, but they only tell part of the story. We combine satisfaction AND loyalty to reveal the complete picture of customer relationships.
Instant Insights
No PhD required. No month-long analysis projects. Upload data, get insights immediately. Your time is valuable.
Impress in Presentations
Beautiful, interactive visualisations that executives and frontline teams both understand. Impress stakeholders with professional CX results that look like they were created by industry leaders.
Proven Methodology
Segmentor takes the renowned Apostles Model and enhances it with decades of expert experience, creating a customer segmentation framework that's like the Apostles Model on steroids—powerful analytics and insights beyond the basic visualization.
Actionable Recommendations
Not just charts—get specific strategies for each customer segment. Know exactly what to do next Monday morning.
Track Over Time
Watch customer segments evolve. Identify trends before they become issues. Celebrate wins as customers transform into true Advocates.
Who Uses segmentor.app?
From solo entrepreneurs to enterprise teams, anyone collecting customer feedback can benefit from strategic segmentation.
Customer Experience Managers
Your Challenge: Drowning in customer insights but struggling to prioritise initiatives that move the needle.
How segmentor.app Helps: Transform customer insights into clear segments and strategies to action.
Product Managers
Your Challenge: Balancing feature requests from different customer types without a clear framework for prioritisation.
How segmentor.app Helps: Know how to improve loyalty and satisfaction for each customer segment.
Startup Founders & Consultants
Your Challenge: Limited resources, need quick insights to guide customer retention strategy without expensive analytics platforms.
How segmentor.app Helps: Professional-grade customer intelligence in minutes, not weeks. Easy to use and cost-efficient with no subscription lock-in.
Business Analysts
Your Challenge: Executives demand actionable insights from customer data, but traditional tools only give you numbers and charts.
How segmentor.app Helps: Generate board-ready reports that translate customer scores into strategic business recommendations.
Need More Than Just Data?
While segmentor.app gives you powerful insights at your fingertips, transforming those insights into strategic action sometimes requires expert guidance.
Expert Partnership
That's why we've partnered with Teresa Monroe, Europe's leading Customer Experience (CX) and Employee Experience (EX) consulting agency. Whether you need help designing your CX program from the ground up or want expert analysis of your segmentation results, Teresa Monroe brings decades of experience turning customer data into business transformation.
Your Customer Data, Your Responsibility. Take Control.
Data privacy is a must nowadays, so we don't save your data. segmentor.app processes everything locally in your browser. Your customer data never touches any servers. Ever.
No Cookies
We don't use cookies or any tracking technology. Your privacy is protected by design.
No Cloud Storage
Your data never leaves your computer. All processing happens locally in your browser.
No Tracking
Segmentor.app doesn't collect, store, or transmit any personal information. Zero data collection.
100% Local Processing
All analysis happens in your browser. No data is sent anywhere—in fact, segmentor.app works offline because there's no data transfer required.
GDPR compliant by design. CCPA? Not even a concern. Because we literally cannot access your data—even if we wanted to.
The Science Behind the Segments
segmentor.app maps customers across two critical dimensions—creating four distinct strategic segments, each requiring a unique approach.
Loyalists
High Satisfaction + High Loyalty
Your growth engine. They love you, they're staying, and they're telling everyone. Nurture these relationships relentlessly.
Mercenaries
High Satisfaction + Low Loyalty
They like your product but won't hesitate to switch for a better deal. Build bonds and emotional connection.
Hostages
Low Satisfaction + High Loyalty
Stuck with you (contracts, switching costs, lack of alternatives). Fix their pain points or risk explosive churn later.
Defectors
Low Satisfaction + Low Loyalty
Already mentally gone. Understand why to prevent future defections. Sometimes, letting go is the strategic choice.
Ready to Transform Customer Feedback Into Revenue?
Join forward-thinking businesses using segmentor.app to make smarter customer investments.
Start Segmenting Now →Understand your customers. Understand your business.
*Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter ScoreSM and Net Promoter SystemSM are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.